Hace unos dias una posible cliente, despues de una explicación sobre SEO me dijo: "No entiendo lo que puedes hacer por mi sitio web ni por mi negocio....." y la verdad es que muchas personas piensan igual!! Me encontre esta joyita en internet y la quise compartir:
SEO as a Marketing Strategy
I’m going to let you in on a little secret about myself. Here goes: I used to consult for an SEO firm. What does that mean? Well, it means that I used to cold call and try to get business owners to see how SEO could benefit their businesses.
It was a brutal, BRUTAL gig but I learned lots from doing it. The main thing that I learned was just how hopelessly clueless most people were when it came to marketing their business online. People I talked to usually landed in one of three categories:
1) WTF is SEO? (I don’t get it)
2) We tried SEO once and we got ripped off! You guys are all some slimy snake oil salesmen and I hope you DIE!
3) I want to get on the first page of Google TODAY!
I want to address each one of these because SEO is indeed important to your business. It should absolutely be incorporated to your online marketing mix. Over the long term it is one of the best ways to drive targeted traffic to you site.